LEAD TRACKING AT SALES-LEAD-MANAGEMENT.COM

Lead Tracking at Sales-Lead-Management.com ensures managing leads effectively and optimizing lead flow across sales and marketing are critical to achieving sales success. With Salesforce you can track prospect inquiries and seamlessly route qualified leads to the right people so sales reps get instant access to the latest prospects and leads are never dropped or lost.

LEAD TRACKING BENEFITS

Prevent leads from falling through the cracks
Improve responsiveness to prospect inquiries
Standardize lead qualification best practices
Increase lead conversion rates
Build distinct Lead Tracking processes for distinct groups
Get the most from your marketing spend
Optimize lead flow from capture to close
Set security controls to ensure teams or partners can access only their own leads

LEAD TRACKING HIGHLIGHTS

Online Lead Capture - Easily create forms to capture leads from your Web site directly into Salesforce and automatically send a personalized response that based on information supplied by the customer.

Import Wizards - Quickly import leads from offline sources, such as trade shows, seminars, and direct mail, and eliminate manual data entry.

Lead Search and Merge - Ensure that reps can easily identify prior interactions with a lead before following up. Easily merge duplicate leads with existing leads, contacts, and accounts.

Automatic Lead Routing - Set up lead queues and lead assignment rules to automatically route leads to the right sales organization or rep based on customized business rules.

Security Controls - Allow reps to access leads in their own territories only and to manually share specific leads with other users. Manage secure channel partner lead assignment.

Lead Tracking - Monitor leads end-to-end - from creation to conversion - with capabilities that include automatic date/time stamping, campaign or lead source tracking, lead status changes, and lead activity management.

Lead Qualification - Establish lead qualification processes to make sure all sales reps use the same consistent methodology. Easily customize Salesforce to design distinct qualification processes and page displays for different business units or product lines.

Lead Conversion - Convert qualified leads to sales opportunities with a single click. Notify field sales reps when deals are assigned to them.

Email Prospecting and Tracking - Empower reps to send personalized, high-impact, template-based email messages to prospects in large numbers and to easily track responses.

Improve lead quality with Sales Lead Tracking. Perhaps the oldest argument in business circles is the one often held between Marketing and Sales. "Sales never follows up on all the leads we generate," laments the marketer. "Yeah, well they never send us any good ones," retorts the sales pro.

There is some truth in each argument. Marketing does send Sales good leads. In fact, marketing sends sales great leads. The trouble is, marketing also sends okay, mediocre, so-so and horrible leads. Some sales leads get sent quickly, some slowly, some never get sent at all.

Your Lead Generation Management Needs Improvement.Discerning a good lead from a bad lead is labor-intensive, thankless work. You have half of your marketing team following up on leads knowing that you're looking for a needle in a haystack. Identifying the hottest prospects might be simple enough. Cultivating the ones that will buy in six months is quite difficult, but you know that's where the real money is.

Sending the leads to sales is challenging, too. It’s difficult for marketing to provide detailed sales Lead Tracking. Does marketing always know who is responsible for which major accounts or what partner is covering the northeast? Plus, once you've gone to great lengths to distribute the sales leads, you feel like you never get feedback from sales. Without feedback it’s impossible to know which sales leads you generated were good and what programs drove them.

Despite the difficulties, all of this work is expected to be done. It's the lifeblood of the company. Marketing generates leads to drive revenue. Otherwise, why do it?

Now There’s a Better Way to Enhance Your Lead Tracking.You can do what dozens of other leading companies have done to get control of their sales Lead Tracking challenges -- turn to an expert. Leading marketing management software gives you the control and discipline to tip the scale in your favor. With lead tracking, you can:

Achieve optimum lead generation management--consolidate all leads from across your organization and reduce redundant databases
Implement and enforce standard lead scoring definitions
Automate the scoring, maturation and routing processes
Dramatically increase your lead acceptance rates
Reduce manual intervention and personnel time handling leads
Drive significant incremental revenue

Because a Web-based lead tracking application built on a common knowledge base, your team will always be on the same page, with one "true view" of marketing. And like your peers in other leading companies, you'll find that our sales Lead Tracking software creates a more disciplined and precise work environment that yields powerful benefits.

Lead Tracking software has helped companies like yours by:

Increasing lead acceptance from 2% to more than 80%
Helping 200 sales reps manage 42,000 leads in six months
Increasing sales by $900,000 annually
Consolidating 15 databases into one
Cleaning 1.7 million contact records to reveal 600,000 unique records, thereby reducing mailing costs
Redeploying 5 marketers by streamlining processes
Reducing time spent performing Lead Tracking by 75%